End-to-end digital product design — from concept to polished interface. I focus on creating user-centered solutions that are not only functional but visually compelling across devices.
Defining product direction through user flows, personas, and journey mapping to ensure the product meets both user needs and business goals. I build experiences that are intuitive, efficient, and human-centered.
Crafting visually engaging and brand-aligned interfaces that enhance usability and deliver delightful experiences across all platforms and screen sizes. My focus is on clarity, consistency, and refined aesthetic execution.
Building interactive prototypes and validating ideas through user feedback. This step helps test usability, interaction logic, and design intent before development begins.
Leading design initiatives for a major fintech platform, overseeing a team of designers, and establishing design systems that scale across multiple products.
Collaborated with startups and established businesses to improve user experiences, conduct research, and redesign digital products for better engagement and conversion.
Designed user interfaces for mobile applications, created wireframes and prototypes, and participated in user testing sessions to validate design decisions.